West Zone

Background

West Zone operates around 150 stores under the West Zone Fresh supermarket brand. To make pricing more efficient and support its expansion, the retailer introduced ESLs as part of a digital upgrade, standardising pricing workflows and in-store operations across locations.

Results

• ESLs live in 5 stores, 6th in progress
• Scalable for the entire 150-store network
• Central updates of prices and promotions
• More consistent store operations
• Less manual labelling

Source: ZKONG Global Case Studies. Reference project by ZKONG, presented by STiNO GmbH as ZKONG partner.