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Freshippo (Hema)

Freshippo (Hema)

ChinaGrocery & supermarketAsia
360+ stores

Background

Freshippo (Hema), Alibaba's flagship New Retail format, needed fully integrated smart-store infrastructure that merges online and in-store services.

Solution

ZKONG delivered the complete ESL infrastructure for Freshippo's omnichannel ecosystem.

Results

  • 360+ stores in 10+ cities
  • Online and in-store inventory in sync
  • Better connectivity across the smart-store network
  • More customer engagement and efficiency

Source: ZKONG Global Case Studies. Reference project by ZKONG, presented by STiNO GmbH as ZKONG partner.

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