Estée Lauder

Background

Estée Lauder, one of the world's largest skincare, cosmetics and fragrance companies, needed premium visual merchandising that matches its brand aesthetics while making price changes efficient.

Solution

Customised ZKONG ESL designs deliver brand-aligned digital price displays.

Results

• 500 retail counters
• Custom ESL display templates
• One-click price synchronisation
• Stronger luxury brand image in store

Source: ZKONG Global Case Studies. Reference project by ZKONG, presented by STiNO GmbH as ZKONG partner.